This is a paper that is focusing on a specific business and the industry or competitive environment it faces. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:
A specific business and the industry or competitive environment it faces
Industry /Firm Analysis Paper: This paper is a strategic management study of a specific business and the industry/competitive environment it faces. The Strategic Management study will be concerned with the strategy and/or a major strategic decision of the subject firm. The study will include the following components:
The written reports normally run about 10 to 15 double-spaced typewritten pages (plus exhibits). A description of the industry and the firm to be covered in the report should be emailed to me in one week. In selecting a firm, it is not necessary or even desirable to select a “star” performer. Companies that are doing poorly are often a more interesting learning experience than are very successful firms.
Students often make a mistake by choosing a good company and then writing a report outlining how great the company is. Such reports are often boring and not generally very informative. Financial performance is necessary to include in the analysis but the reasons for the financial performance are more important, i.e., the reports should emphasize company strategy and the “niche” if any, occupied by the company in the marketplace.
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