Advantages of Marketing analysis in organization

Section 1 –

For the final project, you must use a real-world, large dataset.

Locate a real-world, large dataset for your project.

Resources for datasets – https://www.kaggle.com/apoorvaappz/global-super-store-dataset

Dataset acceptance criteria:

· Must be related to Marketing Analytics. Multiple product pricing will be required.

· Must contain columns for Customer, Product, Pricing, Purchase Date.

· Contains no less than 10 columns.

· Must contain at least a 3-year span

· Must contain at least 1000 records, no more than5000. Larger datasets may be sampled to reduce the size.

Write a one-page summary that describes the purpose of the dataset and the expected value that will be derived by the dataset. Include a short description of your dataset, a link to the data source, and a brief justification for how the dataset will provide useful information. Do not upload the data file.

Section 2 –

Answer these separately-

1) What is marketing analysis (3 sentence)

2) Pareto chart advantages (4 Sentence)

3) Advantages of Marketing analysis in organization.(4 Sentence)

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