Analysis a case | Economics homework help

need 5 pages, due on 6 Aug

Discussion Questions for Atlantic Computer Case

The purpose of the Atlantic Computer case is to introduce students to the following commonly used approaches to determining price: (a) status-quo pricing, (b) comparative framing (or competition-based) pricing, (c) cost-plus pricing, and (d) value-based pricing. You are also asked to consider the reactions of competitors, customers, and internal stakeholders (e.g., salespeople) to different pricing approaches. After working on this case, you should have a firm grasp of basic pricing approaches and an appreciation for the many moving parts to be considered when setting price for a new product.

Please consider the following questions in preparing your class discussion.

  1. What price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (i.e., Tronn servers+PESA software tool)? do a Excel form!
  2. Think broadly about the top-line revenue implications from each of the four alternative pricing strategies. Approximately how much money over the next three years will be “left on the table” if the firm were to give away the software tool away for free (i.e., status quo pricing) versus utilizing one of the other pricing approaches?
  3. How is Matzer likely to react to your recommendations?
  4. How is Cadena’s sales force likely to react to your recommendation?
  5. What can Jowers recommend to get Cadena’s hardware-oriented sales force to understand and sell the value of the PESA software effectively?
  6. How are customers in the firm’s target market likely to react to your recommended pricing strategy? What response can be provided to overcome any objections?
  7. How is Ontario Zink’s senior management team likely to react to the Atlantic bundle?
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: