This is a paper that is focusing on the student to analyze the environmental situation of your mentor company in global arena. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:
Analyze the environmental situation of your mentor company
Under an Executive Summary heading Summarize the rational of your plan. Under an Environmental Analysis heading. Analyze the environmental situation of your mentor company in global arena based on Economic, Trade, Social and Cultural, Political, Legal, and Regulatory factors. Then select a country in one of these regions: Latin America, Middle East, and Africa. Also, provide a situational analysis of that country considering the following criteria: demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your Week 2 Global Marketing Plan Part 1 assignment and include it in your final paper after you incorporated your instructor’s feedback and comments). Discuss how market research, information systems and big data will help you understand the region better.
Under a General Strategy heading. Explain your segmentation, targeting, and positioning strategy for that line of product in the new region. (Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketing discussion). Discuss your market entry strategy including export selling and sourcing activities, if any. Under a Specific Plans and Strategies heading Explain your competitive advantages strategies to compete against five industry forces. Formulate the 4Ps: Product and also brands (Hint: Refer to Part 2 of your Week 4 Product Branding discussion). Price Place Promotion with a special focus on digital media and IMC (Hint: Refer to your Week 5 Integrated Marketing Communications assignment) Discuss the company’s CSR and social responsiveness strategies particularly in the selected.
Ensure that you follow the instructions provided keenly. Marking of the assignment is on how you do the task and how you submit the assignment too. In case of any question feel free to ask your instructor for more guidelines before doing the assignment.
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