Think about how the use of celebrities in endorsements affects your buying decisions. If one of these endorsers had a bout of bad behavior, would that influence your purchasing and allegiance to that product and, ultimately, the company?
Think about your last trip to the grocery store or any retail on-ground store. As you were walking up and down the aisles, what merchandising displays and brands positively drew your attention? Did you actually stop to look? Did it persuade you to buy? Include your rationale and thoughts through the process.
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