Briefing notes for assessment 2 – 50% of the module grade
You are required to carry out a critical analysis of the theory of an academic business model or concept. This may be extended outside the immediate content of the BBA6001 course, however, it may be advisable to take a model that has been presented/discussed during the course of the BD & S course.
Examples of these include but are not limited to:
Any of Porter’s models
Matrices such as Ansoff, McKinsey of BCG
Growth models including Mergers and Acquisitions, Franchising and Management Contracting
The Core theory/framework is to be presented and explained (maximum of 200 words) and then critically analysed in relation to other academic research. This may well include contradictory views or perhaps differences in applications in differing domains or geographical locations. Then the link from the model/concept and its relevance to its application in the world of Hospitality and associated Industries is to be explained. It is expected that your analysis may result in a conclusion that justifies your position, either positive or negative, on the model/concept.
You are permitted to take into the exam room with you:
A maximum of 5 ACADEMIC articles. These should be academic articles from academic sources, and it is advised that these should be from research carried into in the domain that will allow you to position your critique in relation to its industry application. These should be sourced from academic databases and not business sources.
Sections of the papers that you decide to take into the exam room may have sections highlighted (using only one colour of highlighter), BUT there are to be NO hand-written notes must be added to the papers. You must request additional paper if you want to make hand-written notes in the exam room. Your 5 articles are to be handed in with your written paper, and if any hand-written notes are found on your papers, for whatever reason, your paper will receive a zero grade.
The ideas that you present in your literature review need to be referenced to the sources that you supply. So, remember that if you cite from the article itself, you can simply use the source reference itself, e.g. (Smith & Jones, 2015). If you use a direct quote from the source, it should have parentheses, and a page number reference to the source, e.g. (Smith & Jones, 2015, p.386). If you use a reference from within in the article, e.g. Porter (1985), you must reference it as (Porter, 1985, as cited in Smith & Jones, 2015). You are required to supply an APA reference list of your 5 sources. You may bring this into the exam, already printed off. If you do not bring it with you, you are required to include this in your paper. No additional paper will be given, so this will need to be included in the 4 pages allocated.
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