Business Tourism Assignment

COURSE CODE COURSE NAME Task brief & rubrics

BAT 212 The Business of Tourism

Task: 1 Summative assignment


CASE STUDY (Midterm)

 This is an individual work  The student is required to answer the following questions:

– Select a tourist company – Describe it (location, segment economic impact, socio-cultural impact, environmental impact, …) – Exposes recent effects of covid19 outbreak to the company – Analyze destination (urban, coastal, rural, cultural, island tourism, leisure, heritage, sport…) – Exposes structure of the company and the involvement of public sector/administration – Exposes system of selling service and products – Assess the economic impact of the company on its environment – Describe the use of digital technology in communication, marketing, and advertising issues


 Wordcount: 2.500 words  Final work must be submitted in PDF  Cover, Table of Contents, References and Appendix are excluded of the total wordcount.  Font: Arial 12,5 pts.  Text alignment: Justified.  The in-text References and the Bibliography must be in Harvard’s citation style.

Submission: Week (6) – Via Moodle (Turnitin). Delivering date: 7th November at 23:59PM CEST

Weight: This task is a 40% of your total grade for this subject.

It assesses the following learning outcomes:

 Outcome 1: Describe and analyze the nature of tourist product/service  Outcome 2: Describe the economic impact of the company in its local environment, and national and international, if case  Outcome 3: Assess the dimensions of travel and analyze the influences of tourism demand  Outcome 4: Appraise the positive and negative impacts of a tourist destination


Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge &

Understanding (15%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (25%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.

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