Change Management and Internal Communication


On pages 165-171 of the reading The Future of Internal Communication, the author describes six major trends that will reshape employee and workplace communication practices. From your experience and perspective, what are the most powerful trends that we (society) will face in the next 10 years? Pick two and defend.


Page 131 of the Harvard reading, Change Management and Internal Communication, says that research strongly suggests that there are multiple roles of effective communication in the strategic change process. In your own words, apply two of the four roles (reducing uncertainty, overcoming resistance, facilitating employee participation, and building shared understanding) to your workplace (past or present) and speculate on the organizational benefits that would be produced.


Due to the relevance of this topic to the course, you have been assigned several readings on internal communication practices. Considering the Harvard reading, The Evolving Practices of Internal Communication, contrast the three fundamental building blocks of hierarchical communication, mass media communication, and social (or informal) networks. You may draw from your own social or business experiences.

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