Company: Company A
Strengths Weaknesses Internal
· Second most valuable brand in the world valued at $76 billion· Diversified income (5 different brands earning more than $4 billion each)· Strong patents portfolio (15,000 patents)· Investments in R&D reaching 4 billion a year.· Competent in mergers & acquisitions· Have an access to cheap cash reserves· Effective corporate social responsibility (CSR) projects· Localized products· Highly skilled workforce· Economies of scale or economies of scope · Investments in R&D are below the industry average· Very low or zero profit margins· Poor customer services· High employee turnover· High cost structure· Weak brand portfolio· Rigid (bureaucratic) organizational culture impeding fast introduction of new products· High debt level ($3 billion)· Brand dilution (the firm has too many brands)· Poor presence in the world’s largest markets
Opportunities Threats External
· Market growth for the main firm’s product· Growing demand for renewable energy· New technology, that would drive production costs by 20% is in development· Our country accession to EU· Changing customer habits· Disposable income level will increase· Government’s incentives for ‘specific’ industry· Economy is expected to grow by 4% next year· Growing number of people buying online· Interest rates falling to 1% · Corporate tax may increase from 20% to 22% in 2013· Rising pay levels· Rising raw material prices· Intense competition· Market is expected to grow by only 1% next year indicating market saturation· Increasing fuel prices· Aging population· Stricter laws regulating environment pollution· Lawsuits against the company· Currency fluctuations
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