This is a paper that is focusing on the student comparing older advertising methods to social media advertising methods. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:
Comparing older advertising methods to social media advertising methods
In a minimum of 3 pages, please do the following:
Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is. From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects). Describe how social media plays into the intent and the actual message. What’s different between the two you chose? What made the ads successful (or not successful)? What ideas and opinions do you have about the product or brand after reviewing the ads? Also, what can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services? Summarize your analysis.
We have been looking at successful ad campaigns using social media. Let’s apply this directly and see how this compares with older methods of advertising. Choose a recent social media campaign, possibly one you interacted with.
Below are some possible examples:
ALS #IceBucketChallenge Always #LikeAGirl Coca-Cola #ShareaCoke IKEA bookbook video McDonald’s Super Bowl 2015 Taco Bell #OnlyInTheApp Virgin America Boo videos Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.
Remember, ensure that the pages are exclusive of the cover and the reference pages. Also, ensure that you include all the references you use in finding research for this assignment paper. References should be at least three for the paper. All references, citation, and also writing should follow the APA formatting and styling guidelines. Finally, ensure you focus on the assignment topic in detail.
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