Comprehensive Capstone Case Study

Southwest Airlines Company (LUV) (Group 4).

Headquartered in Dallas, Texas, Southwest Airlines has reported a profit for 45 consecutive years. Southwest operates 706 Boeing 737 aircraft serving over 100 destinations in 40 states as of December 31, 2017. Southwest also flies to the District of Columbia, Puerto Rico, and 10 near-international countries, including Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, Turks, and Chaos.

Southwest only flies Boeing 737 planes and has kept this tradition for years, citing it is more efficient to only carry parts for one style of aircraft, only train pilots for one style of craft, and only have to hire engineers for one style of aircraft. Southwest is able to pass these savings right on to the consumer through relatively lower priced tickets. Surprising to some, Southwest was tabbed in 2017 as the largest U.S. carrier based on passengers boarding domestic flights in the U.S., with average flights lasting 2.0 hours and 754 miles.

Situation Analysis
The Environment – PESTLE Analysis
Political environment
Economic environment
Social environment
Technological environment
Legal/Regulatory environment
Environmental environment
The Industry – Porter’s Five Forces Analysis
Bargaining power of suppliers
Threat of new entrant
Rivalry among existing competitors
Bargaining power of competitors
Threat of substitutes
The document should be at least 10 pages of content APA format and at least 3 to 5 references. Please covers all the above mentioned points in the document.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: