Define six ways of moral reasoning: Deontological, Teleological/Utilitarian, Relativism, Egoism, Emotivism, and Virtue Theory.

Students will research six ways of moral reasoning and apply the six ways of moral reasoning when answering questions to a role-playing scenario. Specific assignment steps are listed below:

Define six ways of moral reasoning: Deontological, Teleological/Utilitarian, Relativism, Egoism, Emotivism, and Virtue Theory.
Answer the questions in the role-playing game. The answer to each question must be a minimum of 50 words and one way of moral reasoning must be used when answering each question.
The Bible (include a specific Scripture reference) must be referenced a minimum of one time in your assignment.

DIRECTIONS: Read the following scenario and answer the questions. Be honest and answer as truthfully as you can. Simply highlight the answer on the course of action that you would probably take. At the end, transfer your answers to the Wrap-up sheet, and applying the key ethical and Biblical principles you have learned in this week’s materials, explain your responses.

An RFP for Your Agency

Imagine you are a senior account manager in a marketing or advertising agency near Los Angeles. It has been a tough couple of years and business has been slow. You have just received a RFP (Request for Proposal) from a large company in Chicago. If you land this account, it will mean large commissions, new opportunities for the agency and a secure future.

You are asked to lead the account team. You work tirelessly for several weeks, putting together what you hope is a wining pitch and campaign. If you don’t win the account, your future with the agency is in question.

The time has come to fly to Chicago to make your presentation. You board your flight, take your seat and begin the flight to Chicago.

During the flight, a couple of people sitting directly in front of you and dressed like executives are having a conversation. Based on what you can pick up, you realize they are from a competitive agency in Pasadena; they have also been asked to pitch the same account in Chicago and in fact, they are on the way to present to the client, probably before or after you.

Realizing these are your direct competitors for the account, what do you do? (Remember, you need this account very much)


  1. Actively try to listen to their conversation… Any advantage you can gain could be helpful
  2. Ignore the conversation completely, put in your ear-­‐buds and listen to your iPod.

The plane lands in Chicago. You wait for a few minutes for the plane to clear. As you get up and start forward, you look down where the two competitors were sitting and see a full-­‐color PowerPoint presentation, printed and bound sitting on the seat.

You realize it’s your competitor’s presentation that they’ve left behind. You look up and see they’ve already left the plan.

What do you do? Options:

  1. Grab the presentation and put it into your laptop bag; it’s a valuable resource and could give you an edge and they left it behind.
  2. Ignore the presentation and leave it there.

You grab a taxi to your hotel, and as you are checking in, you realize the team from the competitive agency is checking into the same hotel. They have not seen you or even know who you are. They check-­‐in and send their bags up to their room and then head into the restaurant across the lobby.

What do you do? Options:

  1. Head into the restaurant and get a table near your competitor to listen to what they might have to say; it’s an open and public area.
  2. Head to another restaurant to have dinner and think about your presentation.

After dinner, you head to your room. As you round the corner, you see your competitors heading into their room; in fact it’s next to yours. You enter your room and see that there is a door between the rooms for when people want to share rooms. You realize that you can almost hear them talking next door.

What do you do? Options:

  1. Grab a glass from the counter and press it up to the door, capturing the conversation on the other side. Any information that can give you an edge is critical.
  2. Turn on the TV, watch some news and try to relax for tomorrow.

Option 1: Listening on the plane

Your Answer: 1 2


Option 1: Pick up the PowerPoint Presentation

Your Answer: 1 2


Option 3: Listening at the restaurant

Your Answer: 1 2


Option 4: Listening through the hotel room door

Your Answer: 1 2


Examples of in-text APA formatting:

APA format for direct quotes: (Author’s last name, year of publication, p. x). For example: (Dunbar & Frederick, 2019, p. 34).

APA format for paraphrasing: (Author’s last name, year of publication). For example: (Dunbar & Frederick, 2019).

Example of a References page:

References Buckingham, M. (2005). What great managers do. Engineering Management Review, 33(2), 14-25. doi:10.1109/EMR.2005.26742 Butler, T., & Waldroop, J. (1999, September). The art of retaining your best people. Harvard Business Review, 77, 144-152. doi:10.1225/4282 Chapman, G. (n.d.). Understanding the five love languages. Retrieved from Focus on the Family: Retrieved from Griffin, R. W., & Moorhead, G. (2014). Organizational behavior: Managing people and organizations (11 ed.). Mason, OH: Cengage. Halvorson, C. (2014, February 6). The ultimate guide to workplace motivation. Retrieved from Lipman, V. (2013, 3 18). 5 easy ways to motivate – and demotivate – employees. Retrieved from Ryan, R. M., & Deci, E. L. (2000). Intrinsic and extrinsic motivations: Classis definitions and new directions. Contemporary Educational Psychology, 25, 54-67. doi:10.1006/ceps.199.1020 Sultan, S. (2012). Examining the job characteristics: A matter of employees’ work motivation and job satisfaction. Journal of Behavioural Sciences, 22(2), 13-25.


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