Discuss the products or services you will offer and what will make your business superior to your competitors.

  1. Download “Marketing Mix Assignment” assignment sheet that is located in this Module.
  2. Review Chapter 1.
  3. Using the business you created you will complete the Marketing Mix for your marketing plan
  4. The next line items highlight the content areas you will need to complete for the Marketing Mix. You are expected to provide detailed information for each area.
  5. Product or Service- Discuss the products or services you will offer and what will make your business superior to your competitors.
  6. Price- Discuss the pricing ranges of your products or services. If you will offer multiple product or services give pricing in categories.
  7. Place- Outline where will consumers be able to purchase your goods or services. Discuss why you have picked these distribution channels.
  8. Promotion- How will you get the word out about your business? Discuss your target market.
  9. Be sure to include your name and business name at the top the assignment.
  10. Submit a MS Word attachment to this link.
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