Please write a draft answering one of the questions about the Apple case on page 15 of our text.
Discuss the communication challenges for Apple by choosing one of the two questions:
1] Do you think Apple will be able to ride out [survive] the recent storm of criticism and requests for more transparency on the back of [relying on] its strong reputation?
2] Do you think Apple now needs to engage more systematically with its stakeholders [remember the list of different stakeholders we discussed in class] on various issues?
Use the Case Outline that was on the board in class:
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