dramatic changes in an industry

When denial no longer works, and resistance fails, industries often launch radical reforms in an often-futile attempt to survive. Without a complete overhaul that addresses dramatic changes in an industry, traditional reforms often fail to reach far enough. How, for example, can local radio stations that have built themselves as music sources compete with subscription services, such as Pandora and satellite radio services such as SiriusXM Radio, or even smartphones that can hold thousands of songs, for that matter? Will daily newspapers ever again claim a monopoly as a news medium now that Internet streaming news exists? Drastic overhauls and reinventions may work in some cases, such as traditional landline telephone companies evolving into Internet Service Providers, but in most cases long-standing industries will eventually give way to new ones, such as the disappearance of brick-and-mortar Blockbuster video stores in lieu of online streaming subscription services, such as Netflix, Amazon, and iTunes. It is also important to note that at times, this pattern is strategic in that media companies intend for new innovations to be replaced by the “next big thing” in order to drive sales. In other words, product obsolescence is good for business.

Media People Revolving Doors

Political lobbying involves attempts to influence political leaders by special interest groups, most often for financial gain. Political lobbying is controversial because it often involves special interest groups using political clout and big money to influence legislative voting as well as other political processes. One of the most controversial aspects of political lobbying involves what many call the Washington turnstile—a buddy system where well-positioned individuals move back and forth between public service and the private sector within specific industries. Lobbying often has a significant impact on consumers’ attitudes and behavior as well, which critics often

claim involves mass manipulation for financial benefit. In other words, lobbyists don’t just attempt to influence politicians, they also attempt to influence consumers through a range of public relationships strategies.

Revolving Door in Media Lobbying. Political lobbying has been prolific in the media industry, some of which has had a positive impact while others have had a devastating effect.

Motion Picture Association of America. Chris Dodd is chief executive, capping 20 years as a U.S. senator, succeeding Dan Glickman, a former member of Congress, who succeeded Jack Valenti, who had White House connections back into the 1960s.

Recording Industry Association of America. Mitch Bainwol became RIAA chair after 25 years in federal policy-making and policy.

National Association of Broadcasters. Gordon H. Smith became NAB’s president after 12 years in the U.S. Senate.

Association of American Publishers. Tom Allen became president of AAP, the book industry trade organization, after six terms in Congress. Before Allen, the AAP’s president was Pat Schroeder, who previously she served 12 terms in Congress.

Association of Magazine Media. In an exception to the revolving career door between special interest groups and government, Nina Link joined AMM in 1999 as CEO, after a media career in publishing, and stayed for an impressive 13 years before deciding to step down in 2012.

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