EBusiness Strategy

BU48S : eBusiness Strategy

Question 1

__ strategy is concerned primarily with how to compete within individual markets.

Operational

Corporate-level

Differentiation

Business unit

Question 2

There are several ways of attaining __, including having a strong and unique brand, a large and loyal customer base, and low-cost production facilities.

lower transaction costs

a competitive advantage

economies of scale and scope

increased customer value

Question 3

Important factors in the __ environment are interest and exchange rates, evolution of stock markets and, more generally, economic growth rates.

economic

social

political and legal

natural

Question 4

Kotler proposes a number of different requirements that any type of market segmentation should fulfill. They include all of the following EXCEPT:

substantial.

differentiable.

actionable.

identifiable.

Question 5

The __ illustrates how information captured in the physical value chain can be used to develop new markets.

virtual value chain

value network

ICDT model

internal value chain

Question 6

Doing this to the disruptive innovator means that a company tries to out-substitute the substitution.

Defending

Straddling

Migrating/harvesting

Leapfrogging

Question 7

Potential adopters usually come to the __ for advice and information about innovations.

innovators

early adopters

early majority

brand leaders

Question 8

_ management focuses on logistics and support functions. This business includes the building and management of physical facilities, such as manufacturing or assembly plants, retail outlets and truck fleets, for high-volume production and transportation processes.

Logistics

Customer relationship

Infrastructure

Production

Question 9

A __ is a website that displays content that users can incorporate as is, or modify at will.

wiki

blog

media platform

desktop application

Question 10

__ takes place when hackers misrepresent their true identity or misrepresent themselves by using fake email addresses.

Phishing

Malicious code

Cyber-vandalism

Spoofing

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