BU48S : eBusiness Strategy
__ strategy is concerned primarily with how to compete within individual markets.
There are several ways of attaining __, including having a strong and unique brand, a large and loyal customer base, and low-cost production facilities.
lower transaction costs
a competitive advantage
economies of scale and scope
increased customer value
Important factors in the __ environment are interest and exchange rates, evolution of stock markets and, more generally, economic growth rates.
political and legal
Kotler proposes a number of different requirements that any type of market segmentation should fulfill. They include all of the following EXCEPT:
The __ illustrates how information captured in the physical value chain can be used to develop new markets.
virtual value chain
internal value chain
Doing this to the disruptive innovator means that a company tries to out-substitute the substitution.
Potential adopters usually come to the __ for advice and information about innovations.
_ management focuses on logistics and support functions. This business includes the building and management of physical facilities, such as manufacturing or assembly plants, retail outlets and truck fleets, for high-volume production and transportation processes.
A __ is a website that displays content that users can incorporate as is, or modify at will.
__ takes place when hackers misrepresent their true identity or misrepresent themselves by using fake email addresses.
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