Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:
· Evaluate the internal and external environments of your selected company using an environmental scan.
· Analyze the competitive advantage of your selected company.
· Evaluate the strategies your selected company uses to create value and gain competitive advantage.
· Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
· Evaluate the effectiveness of the measurement guidelines your selected company uses.
Cite 3 scholarly references
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