Explain how understanding branding can help you be a better consumer and marketer.

Respond to the following in a minimum of 175 words:

Consider a product that that you are loyal to, that is part of your personal brand.
Define one of these essential concepts in branding from the course readings or other credible sources:
Brand equity
Brand awareness
Brand loyalty
Perceived quality
Brand associations
Brand assets
Explain how the branding concept you described and the overall brand influences your loyalty to the product.
Explain how understanding branding can help you be a better consumer and marketer.

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