Stevens District Hospital’s mission is providing high quality care, a wide range of services and exceptional care services. However, attaining this would need a provision of quality care and increasing the range of services so that the hospital can compete favorably with the contenders (Pronovost, & Vohr, 2010). Besides that, the hospital needs to provide exceptional services which would then make it a destination for all the physicians and patients seeking to receive top-notch treatment and optimum working environment respectively. With such objectives, increment of the market share is not only possible but also inevitable.
Measurement of the goal.
Growth in the market share is measured by the use of patient visit statistics. Stevens District Hospital’s visit stats shall be compared with industry data in order to get the percentage of visits to the hospitals out of the total visits. Besides that, the health insurance data shall be invaluable in assessing % change of visits to the hospital. In general, measurement of the market share shall be done by the use of patient visit data.
Milestones that need to be achieved for progress is increasing the use of EMR and a 5% growth in the number of patient visits to the new care center within a year.
In order to achieve the 5% growth in the market share, it is important to first attain an increased amount of visits of patients from 96103 zip code by 5% by the end of the year. This goal shall be measured by the use of the percentage change in the number of visits to the hospital quarterly. The term chosen for the measurement is three months in order to determine whether the goals are being met (Mills & Spencer, 2005). When the hospital has determined whether or not the goals are being met, it can then put in place control strategies to ensure that the plan is implemented in every bit.
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