How is the Eileen Fisher brand story embodied in its products, stores, employees and marketing and advertising?

Eileen Fisher – Should Eileen Fisher reposition its brand to target the emerging and/or nascent segments? What are the pros and cons of repositioning the brand to appeal to each target?

1) How is the Eileen Fisher brand story embodied in its products, stores, employees and marketing and advertising? How strong is the brand story? What are the core brand associations and meaning narratives associated with the brand?

2) How healthy is the Eileen Fisher brand at the time of the case? How do you know? Assess Eileen Fisher’s brand equity using consumer perceptual metrics, brand performance metrics, and brand financial metrics to assess the asset value of the brand. Is brand equity increasing, decreasing or holding steady over time?

3) How should Eileen Fisher reposition its brand? Specifically, address the pros and cons of each of the following brand actions:

a. Changing its existing brand to appeal to emerging women? To nascent women?

b. Launching a sub-brand to appeal to emerging women? To nascent women? Should any sub-brand include the Eileen Fisher name? Why or why not?

c. Retrenching and continuing to exclusively target the established women?

4) Has Eileen Fisher stayed true to its brand or has it strayed

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more