hypnotizing effect

Media literacy requires us to transcend the hypnotizing effect of new media gadgetry on our perceptions about communication. And, indeed, Internet-based mass communication has significant differences from legacy mass media like newspapers, network television, and recorded music.

Writing Prompt Applying Your Media Literacy – Digital Integration

Do you believe that there remain distinct lines between interpersonal communication and mass communication when the Internet is involved? Why or why not? Provide cross-over examples if possible.

The response entered here will appear in the performance dashboard and can be viewed by your instructor.


2.6 Technology and Mass Communication

Study Preview Theorists have devised models to help understand and explain the complex and mysterious technology-dependent process of mass communication. But many models, now more than 50 years old, have been outdated by rapid changes in technology. These changes have added more complexity and mystery to how mass communication works.

Learning Objectives By the end of this module you will be able to:

  1. 2.6.1 Apply the Lasswell Model to a media message
  2. 2.6.2 Determine the limitations of mass communication models
  3. 2.6.3 Analyze a media message using the Concentric Circle Model of Communication
  4. 2.6.4 Determine how gatekeeping functions on the Internet

2.6.1 Lasswell Model 1. Objective: Apply the Lasswell Model to a media message

In the 20th century, scholars got serious about trying to understand how mass communication worked. Theories came and went. One of the most useful explanations for the nature of mass communication was articulated in the 1950s by Yale professor Harold Lasswell. His narrative model poses four questions:

Who says what?

In which channel?

To whom?

With what effect?

Lasswell’s model is easy to apply as this example illustrates. Pick any media message, say former Vice President Al Gore’s documentary An Inconvenient Truth:

Understanding the Lasswell Model Who says what? Gore told a story based on expert testimony and recorded evidence about global warming. His message was that global warming is a human-accelerated phenomenon that threatens earth as a habitat for life as we know it.

In which channel? The documentary itself was a movie. Also, it was distributed widely in video form for home and group audiences. There also was a book bearing the same title.

To whom? Although unfriendly critics tried to dismiss the work as intended for penguins, the movie’s video and book quickly became best-sellers.

With what effect? Public attention quickly embraced the notion that it was possible for human beings, acting quickly, to counter the deterioration of earth as a habitable planet. Under former Governor Arnold Schwarzenegger, California shifted into high gear with new public policies to reduce greenhouse emissions. The U.S. Supreme Court upheld tougher emission standards that big industries had resisted. These were effects.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more