Identifying Future Opportunities and Markets for Easy Chairs

Week 1 Brainstorming Discussions

BEFORE STARTING: Review the requirements for the Brainstorming Discussions Brainstorming is a technique that seeks to collect a myriad of ideas about a problem to find a unique and often innovative way of handling the solution. It can also be a way of collecting information about a situation or produce feedback about a particular topic. Brainstorming works very simply with only three rules: No idea is too farfetched, all ideas are to be accepted by the group for consideration, and the ideas must focus on the topic presented for discussion not whether the idea will work or not. Obviously, many ideas will be discounted later on when constraints like budget or implementation impossibilities may block its consideration for successful implementation. However, for the purpose of this discussion focus only on suggesting ideas from the class material and research which will answer the topic under discussion.

What does it mean to be a manager today?

Assignment: Identifying future opportunities and markets for Easy Chairs In the past year and a half, Dwight and Ike have expanded Easy Chairs (EC) into the Asian Marketplace and increased their online presence to be more globally appealing. They have also sought to keep manufacturing in the USA. Concerns that Dwight and Ike have about opening manufacturing operations abroad stem from their fear that the quality of the products they make will be lesser than those produced in the US, the culture clash may be too hard to overcome, and that the business will become too large. It is also part of their culture to employ wounded US veterans first. This may be hard to accomplish abroad. Additionally, EC is a small family firm and expanding abroad would make it hard for managers and leaders to keep that “I belong” feel that family embodies. Dwight and Ike want your thoughts on the subject of expanding manufacturing operations abroad. They would like to get fresh ideas on the subject. Using a memo format, create a no more than 2-page memo with an answer which considers the following: Use the following template for your memo: Memo Format Directions:

  1. By FRIDAY, complete the following:

o Using the memo template prepare a 2-page memo to Dwight and Ike on the subject of manufacturing abroad, including:

 The future of the business environment, technology, and market opportunities for EC’s products.

 (Topics to discuss: cities vs. rural, where are they likely to be popular? What countries have employees who can work the

machines? Education? Cost of Living? Language etc. wealth distribution) The class material is a good place to start but research online will enhance the answer.

 Advantages and disadvantages of manufacturing abroad.  The role of managers and leaders in business today.

 Support the response with facts, figures, and expert opinions. Dwight and Ike like to see you have done your homework.

 Use course material to support your responses and APA in-text citations with a reference list.

  1. THROUGHOUT THE WEEK, complete the following:

o Respond to your classmates three or more days throughout the week. Remember you are trying to develop the best answers to the questions as possible. Your classmates are doing the same so read the posts carefully looking for the best ideas being presented. The goal is that by the end of the week the class will come to some consensus as to the best answers giving you the chance to submit the best ideas in the final post.

o You must use course material to support your responses, but you do not need to use APA in the brainstorming discussion with the exception of Friday’s initial first impression post.

o Participation is worth 2.5 points each week (20% of the final grade). Participation must be reflected in the final post so grades will be affected by the content portion of the post if participation is not shown. Therefore, it is important to get in the class often and with the idea of improving your initial post with the discussion so that the final grade will be the best you can deliver.

Additional Requirements and How to Prepare the Weekly Attachment Submission

• Follow the instructions carefully if the assignment asks for a memo, email, plan, report, etc. be sure to follow the format templates provided.

o Submissions should be in proper business writing form. • APA formatting with in-text citations and a reference list is required. • Review the grading rubric for the assignment. • Carefully read all of the instructions to make sure all elements of the assignment

have been covered. • Third-person writing is required. Third person means that there are no words

such as “I, me, my, we, or us” (first-person writing), nor is there use of “you or your” (second-person writing). If uncertain how to write in the third person, view this link.

• Contractions are not used in business writing, so the expectation is that students do not use contractions in assignments.

• Paraphrase and do not use direct quotes. This means you do not use more than four consecutive words from a source document; put a passage from a source

document into your own words and attribute the passage to the source document. Provide the page or paragraph number. Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.

• Do not use books as source material. • Use a variety as well as multiple course readings and research to support ideas,

reasoning, and conclusions. • Submit the final project into the appropriate assignment submission folder. Once

submitted, the project is eligible for grading and students will not be permitted to make changes or make another submission.

NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 7th Ed. (Students are held accountable for in-text citations and an associated reference list only).

Week 1 Brainstorming Discussions

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