Write a one page paper on the following below:
The Service Element: Services can either be an offering to be purchased (travel agent, bank, college, doctor, are all services offerings) or a services component to the sale of a physical product (warranty, guarantee, etc). In the last 15 years we have been interested in raising the quality level of all of our services offerings.
Dr. Len Berry has done considerable research in this area and has come up with the key determinants of service quality. Choose a service offering you are familiar with. Using three of the points of Dr. Berry’s model, discuss how the service offering can be improved.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
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