BM35S : Marketing Management
When consumers share a strong need that cannot be satisfied by an existing product, it is called _ demand.
When demand is __, it implies that more customers would like to buy the product than can be satisfied.
A __ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction.
Which of the following would be the best illustration of a secondary belief or value?
Belief in work
Belief in giving to charity
Belief in getting married
Belief in getting married early
Total customer satisfaction is measured based on the relationship of:
expected value and total customer benefit.
perceived performance and expectation.
advertised outcomes and real outcomes.
past experience and present experience.
Identify the four pillars of brand equity, according to BrandAsset Valuator model.
Relevance, performance, bonding, and advantage
Presence, performance, advantage, and bonding
Energized differentiation, relevance, esteem, and knowledge
Brand salience, brand feelings, brand imagery, and brand performance
The __ attack offers the firm an opportunity to diversify into unrelated products, diversity into new geographical markets, and leapfrog into new technologies.
__ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
Costs that do not vary with production levels or sales revenue are known as _ costs.
Which of the following is a form of mass communications channel?
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more