Mass Society and Mass Audience

Emergence of Mass Society and Mass Audience. Movement to cities as a result of the migration and immigration described above created a mass society. large clusters of diverse city dwellers were united, in some cases, only by their need for information to improve their lives and adapt to their new communities, as well as communication with their loved ones outside of the cities and in other countries. These people represented the first mass audiences, for whom mass communication (communicating from one source to many receivers) became an established way of modern living.

Literacy. Literacy rates rose, aided by the establishment of free, and eventually mandatory, public education. This eased the transition to a popular culture of

mass communication and, subsequently, to the rise of mass-circulation publications.

Industrialization, urbanization, immigration, mass communication, and growing literacy were powerful and inexorable forces that transformed human existence. Indeed, had Day not started the New York Sun, somebody else would undoubtedly have put the pieces together to jumpstart the modern mass media. Even so, Day was first.

Writing Prompt Applying Your Media Literacy – Mass Media as Industries

From your studies in U.S. history, what can you add to the list of mid-century changes in the 1830s and later that helped drive the explosive growth of print media?

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5.2 Business Models

Study Preview The new mass audience of the 1830s, coupled with the exponential growth of manufactured goods that could be purchased by the increased number of workers with disposable income, shifted the financial base of newspapers to advertising. Today, magazine, television, and radio also are advertising-dependent. So too, increasingly, are Internet-based media. In addition, in the mid-1800s, newspapers adopted corporate structures from other businesses. These infrastructures remain in all media today.

Learning Objectives By the end of this module you will be able to:

  1. 5.2.1 Summarize how advertising dependency changed newspapers
  2. 5.2.2 Explain how the five functional departments of the publisher work together

5.2.1 The Business of Newspapers 1. Objective: Summarize how advertising dependency changed newspapers

How did those who published newspapers pay to print and distribute them?

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