Media Lobbying Groups

Do they have consumer’s best interest in mind? With the dramatic rise of digital media, will political lobbyists be replaced by digital experts?

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3.4 Rethinking Media Ownership

Study Preview Some media operate outside typical capitalistic structures. Their funding comes from community foundations, philanthropies, and government. Some media organizations, such as public broadcasting stations, operate as hybrids with an elaborate patchwork of revenue, some of which include advertising revenue and subscriptions. The development and reliance on the Internet as a primary vehicle for media was guided and influenced in large part by a series of governmental decisions and public policies.

Learning Objectives By the end of this module you will be able to:

  1. 3.4.1 Summarize the trend toward sponsored media
  2. 3.4.2 Assess university-based journalism as a media model
  3. 3.4.3 Describe the family ownership business model

3.4.1 Ownership Alternatives 1. Objective: Summarize the trend toward sponsored media

With the rise of the Internet, traditional business models for advertising-supported mass media crumbled. The question became whether newspapers and magazines, as well as some broadcast operations could survive massive losses of advertising revenue. Various industries have been experimenting with a range of alternate business models. Institutional sponsorship of a media organization is an example of an alternate business model.

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