Mediated Communication

Study Preview Mass literacy means making distinctions between mass communication and other forms of communication. Mass communication targets technologically amplified messages to massive audiences. Other forms of communication pale in comparison in their ability to reach great numbers of people, and yet can still be effective forms of communication.

Learning Objectives By the end of this module you will be able to:

  1. 1.3.1 Analyze the way technology has affected communication
  2. 1.3.2 Characterize mass communication
  3. 1.3.3 Differentiate industrial and social media

1.3.1 Traditional Forms of Communication 1. Objective: Analyze the way technology has affected communication

Human communication has many forms. Cave dwellers talked to each other. When Tor grunted at his neighbor Oop, it was interpersonal communication—one on one. Around the campfire, when Tor recounted tales from the hunt for the rest of the tribe, he was engaging in group communication. Traditionally, both interpersonal and group communication are face-to-face. Technology has expanded the prehistoric roots of human communication. When lovers purr sweet nothings via text on a smartphone, it’s still interpersonal communication. And even though technology-assisted, a rabble- rouser with a megaphone is engaging in group communication. The lines between

interpersonal and group communication become blurred when using social media as a vehicle. For instance, if two individuals are engaging in an online debate on Twitter, and other Twitter users can observe and chime in if they so choose, is this interpersonal communication or group communication?

Paleolithic humans left images that communicated among selves and later cave visitors.

1.3.2 Communication Through Mass Media 1. Objective: Characterize mass communication

Fundamental to media literacy is recognizing the different forms of communication for what they are. Confusing interpersonal communication and mass communication, for example, only muddles an attempt to sort through important complex issues.

Mass communication is the sending of a message to a great number of people at widely separated points. Mass communication is possible only through technology, whether it be a printing press, a broadcast transmitter, or an Internet server. The massiveness of the audience is a defining characteristic of mass communication.

Characteristics of Mass Communication Audience. The mass audience is eclectic and heterogeneous. With sitcoms, for example, the television networks seek mega-audiences of disparate groups— male and female, young and old, liberal and conservative, devout and nonreligious. Some media products narrow their focus, like a bridal magazine, but a bridal magazine’s intended audience, although primarily young and female, is still diverse in terms of ethnicity, income, education, and other kinds of measures. Its focus is still a mass audience.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: