The migration of viewership and readership to digital format has had a divergent effect on various traditional media. For instance, the migration from print media (newspapers and magazines) to digital-based news media has been relatively slow (56% of people still prefer to read print formats), but the general explosion of digital media in general has meant that most advertising is now online. In fact, online advertising is now an $84 billion industry and is expected to grow at about 11% per year through 2019. Online advertising includes display advertising (web banner), mobile advertising, e-mail marketing, search engine marketing, paid searches (pay- per-click) that direct traffic to particular websites, video ads, and social media marketing.
Newspapers have by far been hit the hardest financially compared to other media platforms with significant losses in advertising dollars. As described in the opening case study, advertising revenue losses in print newspapers have increased significantly in the last few decades. In fact, according to the Pew Research Center, newspapers have lost a total of $30 billion in advertising revenues between 2006 and 2014—from $46 billion to $16.4 billion. Print advertising revenues are expected to continue to decline through 2019, with digital news advertising revenues not expected to keep pace. For instance, digital advertising in the newspaper market increased 3.4% in 2014, while print advertising decreased 8.7%.
In essence, readership of newspapers is down overall, with some readers migrating to digital newspaper formats, but with most readers preferring traditional print formats. And yet media advertising is now largely online, where the line between specific media types (television, newspaper, etc.) is blurred. One reason that the migration of advertising dollars from print to digital hasn’t been a smooth one for newspapers is because consumers of print newspapers have not necessarily transitioned to the digital version of the same product since newspaper digital platforms, such as USA Today and the Chicago Tribune, are now competing for the same advertising dollars as cable news channels, such as CNN online.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more