MKT 245 Grand Canyon Week 1 Assignment 1

Marketing Analysis Research Report: Product Selection and List of Sources

Details:

Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco).

In a Word document, briefly describe the consumer appeal and environmental factors that you think might influence the market for this product.

Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market.

Refer to “Research Report Outline” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list.

Do some preliminary research (on the Internet and/or in the GCU Library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find.

Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval.

Submit the assignment for instructor approval by the end of Module 1.

Instructor must approve product selection and sources and will advise the student by the third day of Module 2.

You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

MKT 245 Grand Canyon Week 4 Assignment

Marketing Analysis Research Report: Rough Draft

Details:

Begin working on the rough draft of your Marketing Analysis Research Report.

Create your rough draft including all of the following:

1- Executive Summary

2- Marketing Mix

3- Environmental Scan

4- Marketing Segmentation

5- Ethical Issue

6- Social Responsibility Issue

7- Global Marketing and the Internet

8- Recommendation