MKT 245 Marketing Analysis Research Report & Marketing Analysis Research Report: Final Draft

Details:

Create a PowerPoint presentation (8-10 slide) designed to deliver the research findings and recommendations in your report to your manager. Your presentation should persuasively demonstrate your position on why the sales team should or should not sell the product or service. Include the notes you would utilize while delivering your presentation.

You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

Marketing Analysis Research Report Outline

In this course, you will play the role of a new assistant marketing analyst for an advertising agency.

Your manager has just given you the first assignment in your new job, which is to develop a 1,500-2,000word research report of a product (a product can be a good or service) of your choice in accepted business style, including an executive summary. The assignment focus is to research the market for a product or service to determine whether or not it is a product or service your company would like to sell. The report will serve to brief your manager on critical marketing factors relating to the product. After conducting your research, you will make your professional recommendations to whether or not the company sales team should sell this product or service in both report and presentation format.

You will work on components of this report throughout the course and submit them in the following order:

Final draft of report and presentation (follow outline provided below)

Module 7
Please follow this outline as you write your research report:

State your choice of product; provide a rationale (i.e. explain why you chose this product).Use at least three credible academic resources in researching your product. Wikipedia is not considered a credible academic resource for this assignment.
Marketing Mix (the four Ps) Outline the four Ps for your choice of product or service. (Refer to page 9 in chapter 1 of the textbook for additional explanation.)
The Four Ps

Product: a good, service, or idea to satisfy the consumer’s need

Price: what is exchanged for the product?

Promotion: a means of communication between the seller and buyer

Place: a means of getting the product to the consumer

Environmental Scan
Conduct a scan of the environmental forces that affect your product. (Refer to page 60 in chapter 3 in the textbook for additional explanation of an environmental scan.)

Environmental Forces

Social

Economic

Technological

Competitive

Regulatory

Market Segmentation (Refer to chapter 8 in the textbook for additional information.)
Demographics and/or psychographics (choose one or both to describe).

What are the demographics of the market segment(s) for your product?

Describe consumers of your product using a psychographic profile.

Ethical Issue
Use chapter 3 (Ethical and Social Responsibility in Marketing) as a reference in the textbook and the list provided on page 3 of this document. Within your product choice, there are ethical issues. Present both the pros and cons of your choice of an ethical issue and your position on it as it applies to your product. For example, online retail products are impacted by privacy issues and the Internet.

Social Responsibility Issue

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