Negative attitude | Marketing homework help

Attitude formation and attitude change are discussed in this module. When consumers hold a negative attitude toward a brand, firms should respond with some marketing activities, attempting to change consumer attitude. In this discussion board, your initial posts should include:

Think about a brand you are familiar with and visit its website (e.g., Yankee candles’ website) or other retailing websites that sell the brand (e.g., Amazon reviews for Yankee candles). Find one negative consumer review. Please first quote this review, and then write a response to the unhappy customer as if you were the customer service representative of the brand.
Next, discuss more generally how to improve consumers’ attitudes toward the brand you select. Based on multi attribute attitude model, there are mainly five strategies: changing attitudes toward the product class or type, changing the importance consumers attach to one or more attributes, adding a salient attribute to the existing set, improving consumers’ ratings of the brand on one or more salient attributes via more extensive or effective promotion, and lowering the ratings of the salient product characteristics of competing brands. Please choose one strategy to discuss in depth how to apply it to change the overall attitude consumers hold toward the brand you select.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: