New Product Development – Innovation At 3M Corp.

Reference Article: Innovation at 3M Corporation (A) Rev. July 23, 2002 – by Stefan Thomke (Havard Business School)

  1. How has 3M’s innovation process evolved since the company was founded? Why, if at all, does 3M known as a “hothouse” of innovation, need to regain its historic closeness to the customer?
  1. How does the Lead User research process differ from and complement other traditional market research methods?
  2. Has the Medical-Surgical team applied Lead user research successfully? Why or why not?
  3. What should the Medical-Surgical Lead User team recommend to Dunlop: the three new product concepts or a new business strategy? What are the risks to the new Lead User process at 3M? What are the risks to the Medical-Surgical business unit?

Instructions

12 pt font

3-4 pages

double space

1 in margins

GIS method is preferred

GIS Method:

•Identify the most important goal for the business, given the facts presented in the case.

–A goal must be specific and measurable.

•Describe the impediment (firm or consumer behavior) that must change for the firm to achieve the goal you have specified.

•Craft a solution, the plan to overcome the stated impediment to achieve the goal.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: