Reference Article: Innovation at 3M Corporation (A) Rev. July 23, 2002 – by Stefan Thomke (Havard Business School)
12 pt font
1 in margins
GIS method is preferred
•Identify the most important goal for the business, given the facts presented in the case.
–A goal must be specific and measurable.
•Describe the impediment (firm or consumer behavior) that must change for the firm to achieve the goal you have specified.
•Craft a solution, the plan to overcome the stated impediment to achieve the goal.
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