Define non compensatory rules used in purchase decision-making. Describe the types of rules
that fall under this category.
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Create a quarter page magazine ad that targets the consumer and business market. The ad should also include a coupon or some type of sales promotion to immediately generate revenue.
You should include the following: ● Two different ads, one targeting the consumer segment and the other targeting the business segment. ● Explain your advertising and promotion rationale in a PowerPoint to the CEO. o What are your advertising and promotion goals? o What magazine are you recommending to reach both segments? o What is the cost? o How will you track and measure response rates?
You can either record a narration before you run a presentation or record a narration during a presentation and include audience comments in the recording. If you do not want narration throughout the presentation, you can record comments only on selected slides or turn off the narration so that it plays only when you want it to play. You can also use Brainshark.com to record your presentation.
Elaborate on the bulleted points on each slide rather than just reading the slides. In other words, your PowerPoint provides an outline of what you will discuss in the audio portion of your presentation.
Submit your response in a PowerPoint presentation consisting of 7 to 10 slides, using 24-pt. font, to the Dropbox.
Go to Microsoft.com for complete directions on how to add audio to your presentation: http://office.microsoft.com/en-us/powerpoint-help/add-narration-to-a-presentationHA001230306.aspx
Submit to the Unit 8: Assignment Dropbox.
[MT450: Marketing Management]
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