Strategic marketing plan ( lotteria )

Will be doing a strategic marketing plan for (lotteria)

total about 800 words as long as points are there.

Lotteria is a chain of fast food restaurants in East Asia that grew out of its first shop in Tokyo, Japan in September 1972. Taking its name from its parent company, Lotte Corporation, it currently has franchises in Japan, South Korea, Indonesia, Vietnam, Cambodia and Myanmar.[1]

Its menu includes typical fast-food items such as burgers, fried potato, fried chicken, chicken wings, and chicken fingers.

Parts need to be done

1.0. Executive Summary

2.0. The Business

2.1. Mission Statement

2.2. SMART Objectives

2.3. Positioning Statement

Let’s try our best to use MARKETING JOURNALS ( more points will be given!!)

While doing the report,

-Use consumer instead of customers

-Organisation instead of company

-Refer the company as Lotteria instead of us,we,them


The Task: Your responsibility is to produce a Strategic Marketing Plan for a nominated product and present this as a business report.

Timing: The Strategic Marketing Plan is to be undertaken within 12 months.

attached files:

strategic marketing assignment details

strategic marketing parts to be done

SMART objectives example

EXAMPLE GUIDE ( a diff company example)

Length: 12 point type, single line spacing. The report should be concise and excessive information downloaded from the Internet is not recommended.

· Refer to the following for referencing:

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