GRADING RUBRIC BADM-733-01 – Marketing Management
Week Four – Written Assignment
Following your review, share a 500-word minimum synopsis of the strategic marketing concepts discussed on PRODUCT. Review and write about three of the articles below. This paper should be completed using APA formatting (in-text citations and references) – attach in a word document – no PDF Files. Follow all Written Assignment Expectations. Due Sunday by 11:00 p.m.
Must be under 25% SafeAssign.
Use subject headers for organization – Introduction, Conclusion and obviously specific headers to support content provided – minus 5 points if not provided.
Reference three sources minimum from the list below AND one NEW source you researched – peer-reviewed. FOUR SOURCES TOTAL worth five POINTS each.
APA format (1” margins, Times New Roman 12 font, double-spaced, and more)
Using Business Source Premier, review the following articles:
Almquist, E.; Senior, J.; & Bloch, N. (2016). The elements of value. Harvard Business Review, 94(9), 46-53.
Bergh, C. (2018). The CEO of Levi Strauss on leading an iconic brand back to growth. Harvard Business Review, 96(4), 33-39.
Hagiu, A. & Altman, E. J. (2017). Finding the platform in your product. Harvard Business Review, 95(4), 94-100.
Ignatius, A. (2015). How Indra Nooyi turned design thinking into strategy. Harvard Business Review, 93(9), 80-85.
Porter, M. E. & Hepelmann, J. E. (2015). How smart, connected products are transforming companies. Harvard Business Review, 93(10), 98-114.
Simons, R. (2010). Stress-test your strategy. Harvard Business Review, 88(11), 93-100.
Following your review, share a 500-word synopsis of the product strategy and branding concepts discussed. This posting should not be a series of articles reviews. Instead, it should be a synthesis of the readings continuing with the overarching theme, “Product Strategy and Branding,” in mind. This paper in Microsoft Word should be completed using APA formatting (in-text citations and references).
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more