Strategic Plan for Stevens District Hospital

Now that you have completed your review of the Strategic Plan for Stevens District Hospital, you have been asked to provide a presentation to the governing board of the hospital. This board is comprised of the president of the hospital, four business leaders from the community, and three leaders of the medical staff.

Create a 10- to 12-slide PowerPoint® presentation that summarizes your analysis and goals created. Include the following in your presentation:

Give an overview of the market.
State the mission and vision for Stevens District Hospital.
Provide the SWOT analysis.
Summarize the goals created for Stevens District Hospital.
Explain the rationale for goals created.
Describe itemized resources that may be needed.
Explain how the strategic plan provides focus and direction for Stevens District Hospital.
Format your assignment according to APA guidelines. Include a title page, detailed speaker notes, and a references page.

Goals for Stevens District Hospital

Kevin Hawkins

University of Phoenix

Financial or Economic Goal: Increasing the market share

Stevens District Hospital’s mission is providing high quality care, a wide range of services and exceptional care services. However, attaining this would need a provision of quality care and increasing the range of services so that the hospital can compete favorably with the contenders (Pronovost, & Vohr, 2010). Besides that, the hospital needs to provide exceptional services which would then make it a destination for all the physicians and patients seeking to receive top-notch treatment and optimum working environment respectively. With such objectives, increment of the market share is not only possible but also inevitable.

Measurement of the goal.

Growth in the market share is measured by the use of patient visit statistics. Stevens District Hospital’s visit stats shall be compared with industry data in order to get the percentage of visits to the hospitals out of the total visits. Besides that, the health insurance data shall be invaluable in assessing % change of visits to the hospital. In general, measurement of the market share shall be done by the use of patient visit data.

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