Distributors Many stations buy programs from distributors. These companies, called syndicators, acquire rights to independently produced programs for recycling. Chuck Lorre and Bill Prady’s Big Bang Theory, which premiered on CBS in 1997, has been recycled since 2010 through the TBS network, Fox o-and-o’s, many over-air stations, and in numerous other countries.

Top 5 U.S. Television Markets. Television stations attract advertisers by how many viewers they deliver. Translation: Each viewer is a potential customer. These are the largest television markets in the United States, ranked by the number of households with television in the city’s television broadcast range. All television markets have federally licensed local stations carrying network programs, and the networks themselves are well-positioned in major markets with their own owned-and-operated stations. In cities without a network’s o-&-o station, an affiliate carries network programs.

Source: 2015_DMA_Ranks.pdf

5.5-9 Full Alternative Text

5.5.3 Movie–Television Meld 1. Objective: Summarize how the television and movie industries moved from

rivalry to synergy

After early distrust between them, the television and movie industries have largely melded. Many major corporations are planted in both industries. Synergies have been found between both traditional television and Hollywood products.

Divergent Legacies Despite their current coziness, Hollywood and the television industries once were each other’s nemesis. The rivalry dated to the 1950s when television grabbed eyeballs from the Big Screen by the millions. Until then, Hollywood had exclusive control of screen sound-and-motion for half a century.

The two motion media came from different corporate and artistic cultures. Fueled by huge popularity and profitability, a distinctive Hollywood culture and lifestyle had evolved—celebrity-obsessed, gilded and flashy. Suddenly, television emerged, with its culture rooted in the New York-based radio industry. Even the technologies were different. Movies were created through photographic chemistry in those days. Television was electronic.

Actors made strong distinctions between the warring media. In the era before videotape technology in television, some stage actors would consider appearing on television, which was broadcast live, but never in a movie. In those days, television had the spontaneity of live performance. Then there were actors who preferred movies. They liked the control that filming and editing gave in erasing slip-ups, and providing alternate takes for creating the perfect celluloid moment.

Synergies The rivalry is hard to understand today. Television and movies work in tandem. Actors are platform-neutral and easily dance back and forth between stage, movies, and television. The television and film industries have subsumed each other as content-generators. In fact, the melding is evident in corporate titles that draw on both legacies: NBCUniversal; Disney-ABC; and Fox television and 20th Century Fox.

So what happened? And what distinctions remain in the blurring of these important media industries?

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