There are certain patterns within industries that occur with consistency. For instance, first comes discovery, then imitation, and then consolidation where companies merge through buyouts and joint ventures. These become media conglomerations or, as previously mentioned, oligopolies, where just a few companies dominate an industry.
3.3.4 Maturation 1. Objective: Explain the role of trade associations
One mark in the evolution of media companies into something bigger than individual entities is the recognition of common issues that need to be addressed collectively, which prompts the development of industry trade associations—professional groups that represent “the trades.” Industry trade associations focus primarily on lobbying for legislation and public policies that favor whatever trade the group represents. This is why some of the more powerful groups are headquartered in Washington, D.C., to increase their reach and their influence. They also engage in professional development, education, and setting industry standards. As an industry develops and matures into a large and varied industry, trade associations help continue the process of maturation in a way that manages continued growth while maintaining integrity and shared vision without the specific industry.
Examples of some powerful industry trade associations representing various sectors of mass media include the following:
Screen Actors Guild (SAG)
New York Center for Independent Publishing
National Newspapers Publishing Association
Independent Film & Television Alliance
Printing Industries of America
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