Every year media experts attempt to make predictions about the future of digital media. Most years they’re wrong because, as they say, attempting to predict the future of technology is fool’s game. there are some future trends that seem pretty certain, though, and most experts agree that old media won’t die, they will just find a new home.
There appears to be no doubt that digital consumption of all forms of media to continue to grow at exponential rates with ongoing generational shifts, including continued growth in older generations. In the year 2000, of all media consumed, only 3% was digital, compared to 2015 where it was about 40%. Experts predict that in 2030 among all media consumed, 80% will be digital. In addition, the world now has its first native digital generation.
Wearable devices will continue to gain popularity, particularly those with a health benefit, such as the Apple iWatch and FitBit. Messaging apps, such as WhatsApp, Facebook Messenger, and WeChat, will continue to grow, moving away from traditional SMS and exceeding social media in terms of digital activity. The “Great Unbundling” will also continue with consumers opting for free or subscription video services, rather than traditional bundled cable services. the mobile revolution will continue to go global, with digital content originating from all over the globe.
Writing Prompt Applying Your Media Literacy—User-Generated Content
How has your use of digital media changed in the last five years? Do you have any of your own trend ideas?
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