User-Generated Content

Study Preview Bloggers have made a potent presence in cybermedia’s landscape. Although uneven in quality, blogs have demonstrated that they can be watchdogs for the public, by allowing consumers to become citizen journalists. Other important new mass communication vehicles are social networking sites, such as Facebook, Twitter, Tumblr, and Reddit (to name just a few).

Learning Objectives By the end of this module you will be able to:

  1. 4.4.1 Analyze the effects of bloggers on headline news
  2. 4.4.2 Evaluate the impact of social networking on mass communication
  3. 4.4.3 Explain how email affected interpersonal communication
  4. 4.4.4 Assess the social functions of texting

4.4.1 Blogging 1. Objective: Analyze the effects of bloggers on headline news

The ease with which individuals can create a personal media presence has been made possible by a range of web-based products that allow people to easily create their own websites and blog spaces. Because these pages were initially like personal journals or logs, they were called web logs, a term coined in 1997 by “diarist” Jorn Barger,which ultimately morphed into the word blogs in about 1999. Blogger rolled out the first free online blogging service in August of 1999.

Blogs quickly became a powerful and influential mass medium. In fact, in 2004, Merriam Webster dictionary proclaimed “blog” the word of the year. Rather than

using a blog as a personal diary, bloggers were becoming legitimate players in journalism, increasingly breaking stories and influencing content in bigger publications. For instance, blogger Joshua Marshall, for example, reported on his in 2002 that the most powerful member of the U.S. Senate, Trent Lott, had made comments in a speech that were racially insensitive. Lott had uttered his comments at the 100th birthday party of Senator Strom Thurmond, once a strong segregationist. Mainstream media missed the implications of Lott’s comments, but not Joshua Marshall. On his blog, Marshall hammered away at Lott day after day. Other bloggers, also outraged at Lott’s comment, joined in. Three days later the story hit NBC. Four days later Lott apologized. Two weeks later, his Senate colleagues voted him out as majority leader. As a blogger who made a difference, Joshua Marshall is hardly alone. Another well-known blogger is Matt Drudge, whose revelations propelled the Bill Clinton–Monica Lewinsky dalliances in the Oval Office into a national scandal.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more