veracity and accuracy

Although there are similarities between industrial and social media, it is sometimes difficult to discern the difference between the two. Determining the difference can be important as it may impact the veracity and accuracy of the information being disseminated. Review the useful ways to see differences between social media and industrial media.

Differences between Social Media and

Industrial Media Reach. Social and industrial media both use technologies to give scale to communication. Both are capable of reaching a global audience. However, industrial media typically use a centralized framework for organization, production, and dissemination. Social media are more decentralized, less hierarchical, and have many more points of production and access. Social media has increased the reach of many film makers who use crowdfunding sites such as gofundme, Kickstarter, and indigogo. The model for crowdfunding sites is different than traditional funding for films, in that rather than asking a few people for a lot of money, crowdfunding asks a lot of people for a little money. While this is a relatively new movement, the Film & Video section of the Kickstarter website has raised over $200 million for independent films, such as the film Veronica Mars, which raised $5,702,153 from 91,585 people. Crowdfunding sites have had a significant impact on the entire independent filmmaking (Indie) movement, reflected in the dramatic increase in popularity of Indie film festivals, such as the Sundance Film Festival.

Ownership. Because the means of production are complicated and costly, industrial media typically are owned by corporations or government. In contrast, social media’s production tools have low thresholds for entry and are within the economic means of most people.

Access. The complexity of production for industrial media requires specialized skills and training. Social media production requires only commonly held skills, which means that just about anyone with access to an Internet-ready computer can produce messages for potentially wide distribution.

Writing Prompt Journal: Applying Your Media Literacy—Mediated Communication

Describe the source(s) of most of the mass media you consume. Is it from books, digital new sites, television, or social media? Are there differences in how you evaluate the media you are consuming based on their source?

The response entered here will appear in the performance dashboard and can be viewed by your instructor.

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