As we have identified in this week, a variety of unique challenges are present in the healthcare field that ultimately impact the organizational marketing efforts. One of these challenges is ensuring a competitive advantage in the field despite heightened technological advancements. In this discussion, you will examine the impact that medical tourism has on the potential marketability of healthcare services in the United States.
From the Internet, read the following:
Sandberg, D. S. (2017). Medical tourism: An emerging global healthcare industry. International Journal of Healthcare Management, 10(4), 281–288. doi:10.1080/20479700.2017.1296213
Considering how technology has shifted the marketing paradigm in healthcare, discuss this movement and its implications for competition in the United States. How can this global presence impact local services? What benefits and challenges exist for the consumer interested in medical tourism? How can you strategize, as a leader in the field, to ensure that the effects of medical tourism minimally impact local operational efforts?
To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Your initial posting should be addressed at 500–1,000 words
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