You have the opportunity to apply concepts of business case development to Upcell Inc

In this Required Assignment you have the opportunity to apply concepts of business case development to Upcell Inc., the fictitious telecommunications company analyzed earlier in the program.

You have the opportunity to apply concepts of business case development to Upcell Inc
In this Required Assignment you have the opportunity to apply concepts of business case development to Upcell Inc., the fictitious telecommunications company analyzed earlier in the program.

Begin by reviewing this case study download Preview the document. Then, assuming you are developing a proposed loyalty program for the company, answer the following questions: What is the projected loyalty value that the proposed loyalty program would generate from your target customer segment in the first five years? If the criterion for going ahead with your proposed loyalty program is positive loyalty value from the target customer segment in the first five years, would you decide to move forward with it? Why or why not?

Assume the following:

You have selected the “Busy and Social” customer segment as your primary target segment (see case study).

The average profit on revenue from this customer segment is 38%.

The customer value proposition for your proposed loyalty program is as follows:

Each minute of mobile voice time used or MB of data transmitted or stored earns $0.001 of redeemable value that can be used to pay the customer’s Upcell bill or used to purchase Upcell products and services.

As a benefit of the program, there is a dedicated 800-number help line available only to members for prompt customer support 24 hours a day, 7 days a week, 365 days a year.

Projections: In addition to the information that you already know about the company

its business profile and this customer segment, your team projects the following for the proposed loyalty program:

Your team projects that 60% of the customers in your target segment would join the loyalty program and stay active

The average annual lift in revenue from program members would be 15%
The active program members would earn a total of $24,000,000 annually in redeemable value 92% of the redeemable value earned would actually be redeemed (there would be an 8% breakage rate)

The cost of operating the dedicated help line would be $50,000 per year

The cost to develop and launch the program would be $4,000,000

Additionally, the annual cost to manage, execute and market the program would be $2,500,000.

Further, assumptions You don’t need to allow for a ramp-up period in the first year.

Assume that you achieve the 60% active membership in the first year and it stays flat for five years.

You don’t need to allow for changes in any of the customer measures

(e.g., number of customers in the target segment, revenue, profit) over the five years.

Assume that these numbers stay flat for five years.

You don’t need to allow for changes in any of the projected loyalty program measures (e.g., active member rate, incremental revenue, redemption rate, redemption cost) over the five years.

Assume that these numbers stay flat for five years.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our Guarantees

Money-back Guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism Guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision Policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy Policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation Guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
error: