You will use R to mine actual data for a problem of interest

MN3515 Business Data Analytics: You will use R to mine actual data for a problem of interest. These could be data from a problem from your current job if you have one

You will use R to mine actual data for a problem of interest
MN3515 Business Data Analytics

Assignment 2 2020/21

You will use R to mine actual data for a problem of interest. These could be data from a problem from your current job if you have one, something of interest to the School of Management or College, data acquired from the web, etc. (there are suggestions as to places where you can find relevant data on the electronic reading list for this course). You will design the data mining task, mine the data, and describe your results.

You also will research existing solutions to the problem, if any have been proposed or documented. Your own data and results need not be on a par with actual industry results; the goal is for you to get as realistic a hands-on experience as possible, given the constraints of what you have learned. In writing up/presenting your research, think of yourself as an analyst employed by or retained by a company (large or small) or by a funding source (e.g., a venture capital (VC) firm or incubator), who wants to understand the state of the art for using data mining for the task in question. Review what has been done to date on your problem.

Consider as an example predictive analytics for on-line advertising:
A VC firm considering funding on-line ad networks or ad-tech startups would need to understand the state of the art in using data mining for targeting online advertising, when considering an idea for applying data mining. Don’t worry too much about coming up with a novel idea. It is more important to develop the idea well (within the scope of what we’ve discussed in class).

You should use the CRISP-DM data mining process to structure your research and report. Keep in mind that it may be ineffective simply to proceed linearly through the steps, and this may need to be reflected in your analysis. You should interact with me from the preparation of your initial ideas through to the preparation of your report. As a consultant would interact with a firm or funding source in preparing a research report. Use your imagination, prior experience, or ask for help to fill in any gaps between the material available and what you would be able to find out if you actually could interact with the client firm.

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